Simplify Print Marketing for your business

Colour Printing becomes a powerful and important tool for the marketing your business in the different sense. When we talk to the business owner about printing for their business they even don't know how to do it correctly.

When you invest in your business and you want to do it right so that it pays off which is why we want to put together below explained 5 little things to consider while creating a colour print for your business.

1. Targeted Audience

Always keep in mind who you are talking with? The aim of marketing today is to create conversation so finding who is your audience and what makes them talk is the best place to start. Never go through the spray and pray method, go specific targeted audience. 

2. Goal/Purpose

Before Design your print you should target your goal or purpose of this colour print that what are you targeting to use it. What do you want this print to do? Lead to a website and be the inspiration for purchase and be the part of the experience. This will help you to know which kind of print design you have to create and how best to make them popular with the audience.

The most common Problem with marketing is that it is very hard to impress the people.
 
3. Design – includes Graphics Design and layout

The design is important before get printed. If you do not have a designer eye or not lucky enough to have a designer, should hire one.

A design is the piece of your business and should bring about your brand and goals of your business that appeals to the audience.

A graphics and colour were simple before. But now it changes to the necessary component.

Every business should invest in it. Many Printers also have design services available from their department.

4. Printing Material used

Printing Material matters. If you want on paper, banner or brochure and business cards. We think it is important to have the right material for you print.

However, the printers also suggest the material for your need and a proper requirement if you do not have the idea regarding printing material. 

5.  Call to Action

Most businesses use call to action in their websites but in the print marketing you can always highlight your number and email address to get attention from the target audience. People should be inspired with your printing material because at the end of the day, it should be enough attractive to get a sale. 

Why does Graphic Design now matter in Business?

Now, graphic design has moved from back rooms to boardrooms in the real world. Before a long time ago advertise was on top and design – our kind of design and message that want to show least at the bottom. It means at that time graphics was not important as marketing or a digital world.

Now it is booming as a marketing tool in the real world.

The Design was a world of back rooms as the little part of the design advertise your products. But the time has changed and the all brand owner is taking seriously to graphic design and use it well as marketing tool. Even many companies give most priority to graphic first. Graphic design takes place in the center of the brand and has entered the boardrooms.

For Example, Apple changes the everything by taking design seriously. They subtleties of a radius on the corner of an iPhone or carefully chosen, beautifully set the words and intuitive user experience design. Thus the Apple put the attractive and great design at the center of a brand and advertising. Now people love it and they took into their lives and talked about it, apple becomes famous everywhere.

Many companies have proved that graphic design was really the key to gaining attention towards the products and brand. Design turns the peoples head and hold the imagination of your design and keep thing memorable for long times. Also, Customer rejects the antisocial and interruptions and sell, so that design makes the modern brand famous.

However, People like the graphic design in the way that does not use any other kind of marketing. Designing is now everywhere whether it is ring pulls, festivals, pop-ups and all brands are productive and creative than before. The design is like a glue which holds all in one place together and represents your idea graphically and visually.

Graphic Design becomes a powerful marketing tool nowadays and takes the most important place in the market. S&T Graphic Design and Colour Printing knew the important and working in printing field over a long time even we achieve the award in a design field. We know the value of design for all kind of business such as small, medium or branded company. We had recruited the high professional designer to satisfy the customer complete their need and achievements.

Which Typography Important in Graphic Design

Graphic design is meant to show your brand in a visually attractive manner.  They need to be extremely user friendly. This makes the purpose of typography necessary for a graphic design. Typography is an art. It makes the letters come to life in your graphic design. It has a great impact on how your design is received by people. It is as more important than the color and graphics used. It make your brand image. It combines the both art and science to give the best effect to your graphic designs. Here are some reasons why you should never overlook on the goodness of typography.

Talk to the viewer

A good typography prominent your graphic designs. It gives them the ability to bring the right affection. It has been proven that typographical choices have a great influence on the audience. A good typography is legible and affects user’s emotions as if you are talking to them. Good typography affects to create a positive emotion on people. It makes them perform better and unique creativity.

Reduces visual tiredness

The most desirable outcome you expect from your graphic design is to make people impressed with it. Typography helps you achieve that. Typography is to Appropriate font selection and mastery in graphic design will make your message more legible and easy to grasp. The , font size, character rendering , line length and other typographical elements should be proper. Otherwise, users feel distracted and annoyed. Best practices follow-ups in typography will reduce eye strain and tiredness. It will motivate the user to read more and pay attention to your design.

Adds value to your design

Good typography adds value to your design. It makes your content more attractive, unique and shareable. Most of the people give preference to design with better typography and unique font styles and rendering gives an impressive uniqueness to your graphic designs and increase their value.

Delivers the message with clarity

Good graphic design is the first impression of your business of whatever your going to represents. It should be able to boost your credibility and trustworthiness. This will be a far dream if your message gets lost in intricate decorations. Paying attention to typographical best practices and standards will save you from deadly mistakes. Typography saves your message from getting lost. It aids in communicating the ideas clearly. It highlights the most important things. It is able to hide the negatives and boost the positives. It guides your readers to making a desirable decision thus earning your profits.

Bad typography can cause bad losses

Mismatching font style and brand image can cause confusion and results bad typography. Improper letter spacing and alignment can distract the user. A good typography can do great things for your design. But bad typography can ruin the entire graphic design and gone waste. This is because people identify your idea as a combination of all design elements. If Typography is not done properly can make the whole design look bad. Bad typography can make your design useless in conveying the message.

Typography is important element of graphic design that can never be left out. Poor typography can have negative effects. It is also possible that Graphic design can fail because of a single misplaced dot. Such these are the significance of typography in designing. So make sure your innovative graphic design ideas include some great typographical decisions too.

S&T Graphic Design Perth is the place where your requirement turns into fabulous graphics design! Our designers will transform your idea into reality. Here you’ll find it all: Graphic Design, Posters, Business Cards, Label Stickers, Signage Decals in Perth.

Why You Should Have Business Cards

A business card is critical and important to the development of your business. These small but effective tools are often handed to customers and prospects and can be a highly personalized form of marketing. Unfortunately, even some entrepreneurs do not use the full potential of a business card. Business card plays important and basic role for small kind of business. Still business card is used tool for small level business. Have a look why business cards are still relevant in today’s digital age and how we can use them in your business improvement and marketing.

 

Create First Impression:

Business card is the best part of yourself introduction. These small size paper card as a business card contains all the vital contact information needed to capture your business profile. Now a Days contacts also expect business cards. They can improve your credibility and business profile.

Direct Marketing Tools:

No other way of marketing is more effective than face to face communication and business card go with you wherever you go, works like mobile marketing which facilitate establishing new client and maintaining existing client. If you have stack of business card in your hand, you will always be ready to market your business.
 

Low in Budget: 

Cost for business card is very lower than you think for business that is the one of the biggest advantage that it is affordable. Any Business can print business cards in lower cost than other types of media such as commercials, press kits and product samples. If the price is low and can be fitted to any business budget then why not always keep business cards on hand? It can act as your first impression and directly reflect how potential prospects and customers look at your business.

Build a Brand:

Business cards are simple way to establish your brand Which in profit of your business more easily established. A Business card should contain your company’s logo, advertisement slogan and necessary contact information, phone number, website address and email. A successful card should contain your company’s logo, advertising slogan and necessary contact information, including a phone number, website address and email where you can be easily reached.

S&T Graphic Design and Colour Print offers facility that we described above in business cards. We are one of the best in business cards provider in Perth. We provide best quality in material, latest updated design and relevant to business, and attractive with the customer's requirements. We give various materials like wool, wooden, cork, lather and more in business cards.